A real estate firm aimed to enhance its online presence and boost lead generation. Their existing website lacked a structured funnel to convert visitors into qualified inquiries.
They required a high-performing website that wasn’t just visually appealing but also served as a powerful lead-generation tool educating potential buyers, capturing high-intent leads, and seamlessly guiding them toward property consultations and viewings.
To create a high-performing website for a solar solutions firm that not only enhances its visual appeal but also functions as a powerful lead-generation tool. The objective is to improve the firm's online presence, educate potential clients, capture high-intent leads, and seamlessly guide visitors toward booking consultations.
High bounce rate on the landing page.
Drop-offs in the interaction stage, with leads failing to engage.
Poor lead nurturing, with no follow-up system in place.
No structured retargeting strategy to re-engage lost leads.
Landing Page with a Clear CTA:
Designed a high-converting, mobile-optimized landing page that positioned the firm as a trusted authority in the real estate market.
Integrated a prominent "Schedule a Free Property Consultation" CTA, strategically placed to capture inquiries and maximize lead generation.
Property Pages with Detailed Insights:
Created dedicated property pages showcasing in-depth descriptions, pricing details, neighborhood insights, and client success stories to build trust and increase conversions.
Social Proof and Testimonials:
Highlighted authentic buyer and seller reviews, showcasing successful transactions and satisfied clients.
Integrated a live testimonial feed featuring positive client experiences, reinforcing the firm's credibility.
Audience Retargeting:
Shifted to a Target ROAS (Return on Ad Spend) bidding strategy to optimize budget efficiency while scaling revenue.
Developed custom intent audiences based on browsing behavior, previous inquiries, and property preferences, resulting in a 22% increase in return visits.
Exclusive First-Time Offer:
Introduced a pop-up offering a free market analysis or a 10% discount on consultation fees for first-time clients in exchange for their email and phone number.
This strategy seamlessly fed into email and SMS follow-up sequences to nurture leads.
Automated Follow-Ups:
Developed an automated sequence that included:
➔ A welcome email with the exclusive offer or market insights.
➔ An SMS reminder 24 hours before scheduled property viewings.
➔ A post-visit follow-up encouraging Google reviews and referrals.
Lead conversion rate increased from 1.2% to 5.3%.
Cost per acquisition (CPA) reduced by 17%.
Bounce rate dropped by 22%, leading to better engagement.
Email open rates improved from 14% to 28%, with a 12% increase in responses.
Website Session Duration: Increased significantly, with total sessions reaching 420K+, indicating improved visitor engagement.
Mobile Conversion Rate: Improved to 4.1%, optimizing for mobile-first visitors.
Landing Page Conversion Rate: Improved from 3.2% to 5.8%, driving more inquiries and sales.
Form Submission Rate: Increased by 18%, with more visitors actively seeking consultations.
Click-Through Rate (CTR): Improved by 12% across paid ad campaigns, driving higher traffic.
Organic Traffic Growth: Website organic traffic surged to 110K+ users, reflecting a 320% increase through improved SEO strategies.
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