An organic supplements brand sought to improve its online sales through Meta ads. Despite offering high-quality organic supplements, the brand faced difficulty in converting website traffic into paying customers. The existing ad strategy lacked precision in audience targeting, resulting in wasted ad spend and low engagement.
The primary goal was to implement a results-driven Meta ads strategy that effectively educates potential customers, addresses their concerns, and drives product purchases. The focus was on reducing acquisition costs, improving conversion rates, and maximizing return on ad spend (ROAS).
Skepticism in the Market: Many potential buyers questioned the effectiveness of organic supplements.
Information Overload: Customers struggled to understand which supplements suited their needs.
Low Engagement: Previous ad creatives failed to capture attention, resulting in poor CTR.
Abandoned Carts: A significant portion of users added products to their cart but didn’t complete the purchase.
Ad Creatives Focused on Trust: Developed clear, informative ad visuals and copy that highlighted the benefits of the supplements, with emphasis on scientific backing and customer success stories.
Audience Segmentation: Created detailed customer profiles to deliver targeted ads based on interests, demographics, and past behavior.
Retargeting Strategy: Built custom audiences for cart abandoners, website visitors, and video viewers. A follow-up ad sequence reminded users of their interest and provided additional product insights.
Offer and Incentives: Introduced a "15% Off for First-Time Buyers" pop-up to capture leads, which fed directly into email and SMS campaigns.
Automated Follow-Ups: Implemented automated sequences that:
Sent a welcome email with a discount code.
Followed up with an SMS reminder 24 hours before the offer expired.
Encouraged reviews and referrals post-purchase.
Conversion Rate Improvement: Increased from 2.1% to 7.4% within 60 days.
Cost Per Acquisition (CPA): Reduced by 28% due to better targeting and improved ad creatives, with CPC dropping 92.3% to $0.63.
Bounce Rate: Dropped by 35%, resulting in better on-site engagement.
Email Open Rates: Improved from 12% to 33%, with a 20% increase in response rates.
Sales Growth: Achieved a 42% increase in total sales.
Customer Retention: Repeat orders increased by 18%, improving long-term revenue.
ROAS: Achieved a stable 7.08X return on ad spend through improved targeting and retargeting efforts.
Achieved a 35% reduction in bounce rates, ensuring better engagement and session duration.
Boosted email click-through rates by 30%, driving more visitors back to the site.
Generated a 45% increase in completed purchases from cart abandoners through retargeting campaigns, contributing to a total conversion value of $21,850,000.
Captured over 58,499 new leads in the first two months using the first-time buyer incentive offer.
More Projects
Explore our extensive portfolio to see a wider range of our creative and innovative design solutions.
