We restructured our Google Ads strategy to prioritize high-intent keywords and audience segmentation for the real estate niche:
➤ Switched to Target ROAS bidding – Ensuring every ad dollar drives qualified leads and maximizes property inquiries.
➤ Created Custom Intent Audiences – Targeting users searching for luxury homes, first-time buyer programs, and mortgage financing options.
➤ Implemented Responsive Search Ads (RSAs) – Enhancing Ad Rank and CTR by dynamically adapting to user queries.
A leading real estate firm aimed to scale its lead generation efforts while maximizing Return on Ad Spend (ROAS). They faced challenges in reducing Cost Per Acquisition (CPA), increasing organic traffic, and establishing authority in the highly competitive real estate market.
Brand Awareness Gap – Potential buyers and sellers lacked education about home financing, market trends, and investment opportunities.
High Competition in Google Ads – CPC (Cost Per Click) was rising due to competitors aggressively bidding on high-intent real estate keywords.
Lead Quality Issues – Many ad-driven leads were unqualified or not converting into serious buyers or sellers.
Research & Discovery
Concept Development
Wireframing & Prototyping
Visual Design
Development & Implementation
Testing & Refinement
Generated 35% more qualified leads in 6 months.
Achieved a 3.8X ROAS, exceeding their original goal.
Ranked in the top 3 positions for 15+ competitive keywords.
Lowered CPC by 22%, bringing it down to $4.05 while increasing conversions.
Drove 58,499 clicks and 278,987 impressions with a total ad spend of $236,920.95.
15+ keywords reached the top 3 positions on Google.
Overall domain authority increased from 38 to 74
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